Case Studies

Real businesses. Real results.

Honest · Direct · Consistent · Committed

Every project here started the same way — a business that was genuinely good at what it did, and needed a reliable way to be found. See the strategy, the systems we built and the numbers they produced.

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Twelve industries. One way of working.

50+

Brands Partnered

15

Years Experience

75

Avg Leads / Month

1

Point Of Contact

Every campaign built and run by Zacary Millsom, Founder & Director.

The work

 

Case Study

Video Campaign Case Study | The Diggers Club

No one reaches for their wallet over seed cultivation. See how 100+ video campaigns built an audience that understood the subject first — and bought horticulture equipment because of it,

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Case Study

Public Awareness Campaign Case Study | Mornington Peninsula

Nobody wakes up wanting a bus route. See how a normalised problem — hours of lost travel time — was made visible again through video, and turned into public support

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Political Communications Case Study | Chris Brayne MP

Real results for a real electorate, and a community who'd never hear about any of it without a reason to look. See how four years of consistent, multi-channel communications turned

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Coach Mentoring Case Study | The Coaching Institute

They could change a client's life in ninety minutes, then have no idea why their own calendar was half empty. See how six years of one-to-one mentoring helped 400+ coaches

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Case Study

Multi-Brand Marketing Case Study | Women Wanting More

Three audiences, three offers, three websites — and one person to hold it all together. See how Women Wanting More, Inspiring Leaders and Kath Prior got infrastructure that let all

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Case Study

Dental Website Rebuild Case Study | East St Kilda Dental

Nothing was broken. That was exactly the problem. See how a six-year-old website was quietly costing East St Kilda Dental patients, and what a modern, SEO-ready rebuild changed.

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Coaching Business Infrastructure Case Study | The Mentoring Effect

Amazon, RSM and Australian Border Force have all had Alex Terrey in front of their people. The real challenge was never credibility — it was building a front door for

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Coaching Business Rebrand Case Study | Kris Mind Dynamics

She wasn't stuck because things were failing — she was stuck because her business no longer matched who she was becoming. See how a complete reinvention, from business coaching to

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SEO & Facebook Ads Case Study | Rebilt Group

A young couple in Prospect searched for a builder and found Rebilt ranked first — no ad spend behind it at all. See how a $10 cost per lead against

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Construction Marketing Case Study | Esteem Constructions

Most businesses beg for more leads. Esteem Constructions asked us to spend less — because the enquiries had outrun what the team could physically build. See how a $20–30 cost

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Case Study

Masterclass Funnel Case Study | Practice Your Passion

Dr Fern White knew exactly what she wanted to teach dentists. What she didn't have was a funnel. This is the story of a masterclass that outgrew its own Zoom

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Case Study

Dental Marketing Case Study | Beacon Cove Dental

Beacon Cove Dental had heard every pitch before — and been let down by all of them. Here's what changed once the leads started converting into $30,000 cases, and what

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